Software delivery has evolved dramatically, with teams now shipping code multiple times per day rather than quarterly. This acceleration brings a fundamental challenge: how to ship features rapidly without disrupting users or breaking systems.

Feature flags offer a practical solution to this challenge by separating deployment from release. Unlike feature branches that isolate code during development, feature flags allow teams to:

Deploy code to production without exposing new features
Release incrementally to specific user segments
Test with real users and data in production environments
Disable problematic features without rolling back code

In modern DevOps workflows, feature flags are integral to continuous delivery pipelines, enabling progressive delivery strategies that minimize risk while maintaining rapid deployment cycles. By embedding feature flags into automated CI/CD processes, teams gain both the speed advantages of continuous deployment and the safety of controlled, gradual releases.

This integration transforms feature management from a manual process into an automated component of deployment workflows, providing technical teams with precise control over feature visibility while maintaining rapid development cycles.

Feature Flags in CI/CD Pipelines

Feature flags provide the technical foundation for controlled releases, but the bigger level-up comes when you deploy them via CI/CD. This integration automates flag management, making it a seamless part of your deployment process, rather than a manual operation.

Key Automation Capabilities

Feature flag automation typically involves:

Creating flags programmatically during deployment
Changing states as part of testing processes
Targeting specific user segments based on deployment context
Managing flags during incidents

GitHub Actions Integration

Using GitHub Actions as a ubiquitous CI/CD example, a typical workflow might update flag states immediately after deployment:

jobs:
  deploy:
    runs-on: ubuntu-latest
    steps:
      - uses: actions/checkout@v3
      - name: Deploy application
        run: ./deploy.sh
      - name: Enable feature flag for internal users
        run: |
          curl -X PATCH https://your-feature-flag-service.com/api/v2/flags/default/new-feature \
          -H "Authorization: ${{ secrets.FLAG_API_KEY }}" \
          -H "Content-Type: application/json" \
          -d '{"environment": "production", "enabled": true, "targets": ["internal-users"]}'

Jenkins Pipeline Integration

For Jenkins users, pipeline scripts offer similar functionality through reusable libraries:

pipeline {
  agent any
  stages {
    stage('Deploy') {
      steps {
        sh './deploy.sh'
      }
    }
    stage('Update Feature Flags') {
      steps {
        script {
          featureFlagClient.updateFlag(
            project: 'default',
            feature: 'new-user-onboarding',
            environment: 'production',
            enabled: true,
            targets: ['beta-testers': ['user-123', 'user-456']]
          )
        }
      }
    }
  }
}

Emergency Rollback Automation

Automated rollback processes represent one of the most valuable aspects of flag automation. When incidents occur, emergency response scripts can instantly disable problematic features without code changes or redeployments:

# Emergency rollback script
curl -X PATCH https://your-feature-flag-service.com/api/v2/flags/default/problematic-feature \
  -H "Authorization: ${FLAG_API_KEY}" \
  -H "Content-Type: application/json" \
  -d '{"environment": "production", "enabled": false}'

Key Benefit: This capability shifts incident response from a code-based process to a simple configuration change, reducing recovery time from hours to seconds during critical failures.

Managing Features Alongside Infrastructure as Code

Modern applications often require coordinated infrastructure changes alongside code updates. Managing feature flags with infrastructure as code prevents disjointed deployments where code and infrastructure fall out of sync.

Terraform Provider Integration

LaunchDarkly's Terraform provider enables teams to define and manage feature flags as code, integrating them into the same workflow as infrastructure components. When feature flags become infrastructure resources, they gain:

Version control through Git
Review processes via pull requests
Deployment through established pipelines

A feature flag definition in Terraform might look like this:

# Initialize the LaunchDarkly provider
provider "launchdarkly" {
  access_token = var.launchdarkly_access_token
}

# Define a feature flag
resource "launchdarkly_feature_flag" "new_payment_processor" {
  project_key    = "default"
  key            = "new-payment-processor"
  name           = "New Payment Processor Integration"
  description    = "Enables the new payment processing service"
  variation_type = "boolean"

  variations {
    value       = true
    name        = "Enabled"
    description = "The feature is enabled"
  }

  variations {
    value       = false
    name        = "Disabled"
    description = "The feature is disabled"
  }

  tags = ["managed-by-terraform", "payment-system"]
}

When feature flags are defined as infrastructure code, they become part of your unified infrastructure management strategy. Just like other infrastructure components, engineering teams can version, review, and audit feature flag configurations through their standard Git workflows. This integration naturally extends to deployment automation tools that handle infrastructure changes.

Tools that automate Terraform workflows, such as Terrateam, help coordinate feature releases across environments. These systems help teams manage the deployment sequence of interdependent changes, including infrastructure updates, feature flag configurations and database schema modifications.

Database Migration Strategy

Database changes often present the most significant challenge when rolling out new features. Without careful coordination between schema updates and feature flag states, teams risk disrupting database operations or creating inconsistencies in data structures.

A proven approach breaks this process into distinct phases:

Deploy backward-compatible schema changes while keeping the feature disabled
- Add new tables or columns without removing existing ones
- Maintain backward compatibility throughout
Update application code to work with both old and new schemas
- Ensure code respects the feature flag state
- Create a compatibility layer between versions
Gradually enable the feature flag
- Direct increasing traffic to new schema paths
- Monitor performance and errors at each stage

Throughout this process, the feature flag serves as a safety switch—if problems surface, turning off the flag reverts the system to using the original schema without requiring complex database rollbacks.

This controlled approach to schema change management is safer, using automation to manage complex state transitions. Teams often implement a hybrid model where infrastructure code handles the base configuration of feature flags, while runtime controls manage targeting rules and rollout percentages. This split allows for both systematic governance through version control and the flexibility to adjust feature exposure dynamically.

By defining clear boundaries between infrastructure-managed and dynamically controlled aspects of feature flags, teams maintain both stability and agility. Infrastructure code captures the fundamental configuration, such as flag names, types, and default states, while management interfaces handle the operational aspects of feature rollout. Proper tagging and access controls ensure these infrastructure-defined elements remain protected from unintended modifications.

Progressive Rollout Techniques

Trunk-based development combined with feature flags creates a workflow that balances code integration with deployment control. Developers merge code to the main branch with features disabled, then selectively enable them using targeting rules. This separation of deployment from release gives teams flexibility to validate features in production before exposing them to users.

Rollout Strategies

Percentage-based targeting offers precise control over feature exposure. For high-risk features, teams typically follow this progression:

1% rollout: Initial validation with minimal user impact
5% rollout: Gather early performance metrics
25% rollout: Broader testing across user segments
50% rollout: A/B testing and comparison
100% rollout: Full release after validation

This incremental approach allows teams to lean on their observability tooling to catch issues before they affect the entire user base.

Internal user cohorts provide valuable validation before external release. Teams create targeting rules that make new features visible only to employees or opt-in beta testers (also called "Canary Testing"). This internal validation phase uncovers usability issues or edge cases that weren't apparent during development. Feature flag platforms allow defining these cohorts through user attributes like email domains or explicit group memberships.

Performance monitoring during rollouts provides data-driven feedback for release decisions. By connecting feature flags to monitoring systems, teams can track key metrics before, during, and after each expansion of the user base. When metrics indicate problems, teams can immediately disable features without deploying new code.

Multi-variant testing extends beyond simple on/off flags to include multiple implementation options. This approach allows teams to test different solutions simultaneously, gathering real-world performance data to inform decisions. The same infrastructure that supports gradual rollouts can facilitate these comparative tests.

Code structure is important to pay attention to when implementing feature flags. The best implementations create clean separation between feature variants, allowing each path to be understood and maintained independently, preventing feature flags from becoming a source of technical debt.

Organizational Practices for Feature Flag Success

Managing Flag Debt

Feature flags require active management to prevent flag debt from accumulating. Many teams implement automated cleanup processes that:

Track flag usage and identify candidates for removal
Set expiration dates during flag creation
Generate alerts when flags reach their expected end of life

Cross-Team Coordination

In microservice architectures, multiple teams often need to coordinate flag changes to deliver a cohesive experience. Shared dashboards displaying current flag states across environments become decision-making hubs during incident response, allowing teams to quickly identify which features might contribute to observed issues.

Governance and Permissions

Permission models for flag management should reflect team responsibilities while maintaining appropriate governance:

Environment	Permission Level	Approval Required
Development	Developer access	No
Staging	Team lead access	Optional
Production	Restricted access	Yes

By restricting production flag changes to specific roles or requiring peer approval, organizations reduce disruption risk while enabling agility.

Monitoring and Metrics

Feature health monitoring requires clear success metrics defined before deployment:

Establish baseline metrics before enabling features
Track variations as rollout progresses
Set up automatic rollback when metrics deviate from expected ranges

Getting Started

For organizations new to feature flagging, implementation should proceed incrementally:

Start with low-risk features (visual or UX changes)
Build confidence with non-critical paths
Gradually extend to backend features
Finally, apply to critical system components

Conclusion

Combining feature flags with CI/CD pipelines and infrastructure as code creates a delivery mechanism that balances development speed with operational stability. By automating flag operations, managing them alongside infrastructure, and implementing progressive rollout techniques, teams can deliver features with confidence while maintaining the ability to respond quickly to issues.

The most successful implementations treat feature flags not merely as toggles but as core components of the software delivery process. When properly implemented with appropriate organizational practices, feature flags transform deployment from a high-risk activity to a controlled, incremental process that better serves both development teams and users.

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